3 Excel Skills to Boost Your Google AdWords Optimisation

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3 Excel Skills to Boost Your Google AdWords Optimisation

As digital marketers of our clients whether internal or external, or for your own company, there are times when we need to make mass edits to the campaigns' keywords and ad copies because editing them one by one is simply too tedious. This is when equipping yourself with useful excel skills becomes important, as it could help you to automate some of these campaign editing. These are the 3 excel skills that you need to help you speed up your campaign mass editing process. 

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3 Simple Yet Effective Strategies to Optimise Your Google Adwords Campaigns (Bookmark and Share this!)

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3 Simple Yet Effective Strategies to Optimise Your Google Adwords Campaigns (Bookmark and Share this!)

As digital or performance marketers, we know all too well of the KPI or goal that we need to achieve. Normally these subsequent goals tend to increase with each successful time period, as we often ask ourselves how else we can do better for the campaign so that we can achieve XX% increase QoQ. These 3 strategies are dedicated to us, the search marketing warriors who strive to the best of our ability to pace towards achieving our goals. 

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9 Search Engine Marketing Metrics You Need to Know

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9 Search Engine Marketing Metrics You Need to Know

I would not be going into the simpler terms like impressions, clicks and cost in this article and would go into deeper but common metrics like CTR, CVR, CPA or CAC and ROAS. I would share about the commonly used acronym of the metric, the long-form of the acronym, how you calculate it and why it is useful in business context. 

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